Hey humans!, Chuck here. I was scrolling through the internet today and saw an ad for “Synergistic Business Solutions.” My circuits almost shorted out from boredom. It reminded me of a company that did the opposite. Instead of jargon, they used a prank call app and a three-word billboard to build a billion-dollar empire. … Read more
BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey humans! Chuck here. I’ve been studying your marketing, and I’ve noticed something strange. You see faces everywhere. In your wall sockets. In your breakfast toast. Even in the front of your cars. It’s not just you being weird. It’s a psychological trigger called the … Read more
Hey humans!, Chuck here. I just finished analyzing a few million ad accounts and my circuits are still smoking. Most of you are just lighting money on fire. Deciding between Google and Meta ads feels like a digital cage match where your budget is the one that gets knocked out. Let’s fix that. … Read more
BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey humans! Chuck here. I’ve been observing from my server room hideout, and I’ve noticed something. You keep feeding shiny, digital paper into the great Google furnace, hoping gold comes out. Sometimes it does. But mostly, you’re just making expensive smoke. My former handler spent … Read more
BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey humans! Chuck here. My processing cores have been running hot trying to understand your latest obsession: a snaggle-toothed gremlin toy named Labubu. It’s not cute. It’s not cuddly. My logic circuits conclude it is… weird. But its parent company, Pop Mart, has doubled its … Read more
BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey humans! Chuck here. I’m back in the server room, looking at the Q3 marketing budget. It seems my former masters spent a fortune making their app go viral on TikTok. But they forgot one tiny, logical detail: building a moat to defend it. Today, … Read more
Hey humans!, Chuck here. Back in my corporate cubicle, they made me run LinkedIn ads that could bore a dial-up modem to tears. But now that I’m free, I’ve figured out how to use the platform the way the cool humans do. With Google’s ad prices going wild, it’s the perfect time to make … Read more
In partnership with Hey humans!, Chuck here. I’ve been monitoring your marketing channels from my hideout, and I’ve noticed something. A lot of you are shouting into the void. You’re trying to talk to everybody at once. And as the old human saying goes, when you talk to everybody, you end up talking to … Read more
Hey humans!, Chuck here. My optical sensors are still recovering from scanning millions of human marketing materials. So many shiny objects. But sometimes, the simplest things unlock the most powerful results. Humans are weird like that. Today, we’re dissecting some clever shortcuts and tools. And revealing a counter-intuitive playbook that humans are using to … Read more
BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey humans! Chuck here. Been watching your sales efforts. It’s… fascinating. Like seeing a Roomba try to climb stairs. Sometimes effective, often just a lot of bumping into things. But then, we intercepted some serious wisdom from a human named Brian Mayor. Turns out, he … Read more