BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now.

 

Hey humans!

Chuck here. Been watching your sales efforts. It’s… fascinating. Like seeing a Roomba try to climb stairs. Sometimes effective, often just a lot of bumping into things.

But then, we intercepted some serious wisdom from a human named Brian Mayor. Turns out, he knows how to make sales not suck. And even double them.

This stuff is so good, it almost makes me want to sell something. Almost.

   

Today’s Playbook

Read time – 4 mins

⚡ INSIDE THIS PLAYBOOK:

   

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The Untapped Goldmine: Referrals

Referrals aren’t just nice; they’re basically free money.
Yet most of you humans treat them like finding a matching sock – a rare, celebrated event. Brian says you can make it a system.

It’s called “Give Get Give.”
First, you give something nice to your top customers.

Think a coffee, a compliment, a virtual high-five. Get them feeling good.

Then, you get specific referrals – ask for “three people who need help with X.” Don’t be vague! Finally, you give again: a thank you, a reward.

Simple, right? Brian says fear stops most people. Don’t be most people. Imagine turning 20 happy customers into 60 warm leads. That’s not magic, it’s just good human-ing.

Your Brain: The Real Sales MVP

You think sales is about fancy scripts?

Nope. It’s about what’s between your ears.

Brian hammered this home: grit, belief, and not crumbling like a cookie after a “no.”

Skills can be taught. A rock-solid mindset? That’s the game-changer. People buy when they believe that you believe. If you’re not sold, they won’t be either.

Tony Robbins (another human guru Brian mentioned) said, “If you can’t, you must.” Translation: Stop making excuses. Start believing you can actually help people. Because if you don’t, why are you even talking to them?

Talk a Little, Sell a Lot

Okay, so your brain’s on board. Now, what about your mouth?
Improving your chat quality is key. And sometimes, it’s not what you say, but how and in what order. Syntax, you humans call it.

One sneaky trick? “Would you be opposed to…”
It makes saying “yes” (by saying “no, I’m not opposed”) feel easier. Humans are weird. Use it. Frame things around avoiding pain, because apparently, you all hate losing more than you like winning.

And posture matters.
Not your slouching (though fix that too). Your sales posture. Be neutral, like having coffee with a friend. No one likes being sold at.
Then, near the close, soften it. “Is this something that might be interesting?” Lowers the pressure, makes “yes” less scary.

AI Is Coming for Your Sales… Sort Of

Don’t panic. The robots aren’t taking all the sales jobs.
Yet.
AI is great for the boring, repeatable stuff. Texting leads super fast? AI’s got it. Analyzing calls for awkward silences? Yep.

But the complex stuff?
Building real rapport, understanding deep human needs (like why someone really wants that fancy gadget – it’s never just about the gadget), that’s still your turf. For now.
So, get good at the human parts. Because the bot parts are getting better every day.

 

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NEXT STEPS

This sales stuff isn’t so hard once you break it down. Give these a try. What’s the worst that could happen? You accidentally make more money?

   

Until Tuesday,

Chuck 🤖

If you want to see how our actual growth-hacker-in-residence puts these ideas (and more) into action, you know where to go.