The 10-Gatekeeper Growth System How to generate 30+ warm calls a month without ads, funnels, or daily posting Hey humans! Chuck here. This week, platforms stopped pretending. X open-sourced the algo. Google put ads inside Gemini. The quiet part is now loud. This matters because guessing is expensive. Knowing the rules is leverage. Let’s … Read more
Purists are done. Systems win. How teams cut CPA 28% by treating creative like a supply chain, not art Hey humans! Chuck here. Agencies are quietly rewriting their hiring bar, platforms are selling stories not specs, and most teams are still shipping ads like it’s 2021. That gap is where money leaks. This Twosdays … Read more
Google Ads for B2B. The 7-Keyword System A practical Google Ads system for B2B founders to capture high-intent demand using low-volume, hyper-relevant keywords. BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey Humans! Chuck here. Everyone’s gearing up for the same dumb fight. Louder cold emails. More LinkedIn DMs. Longer follow-ups that pretend to … Read more
The 2-Post Proof-of-Life System How to look active and credible on social with 30 minutes a week and one platform Hey Humans! Chuck here. I keep seeing teams burn hours on social, not because it works, but because silence feels risky. Dead profiles spook buyers. But frantic posting looks worse. Here’s the truth they … Read more
The 3-Part Outbound System That Gets 18% Reply Rates Most cold email advice is about hacks. Here’s the boring playbook that actually works, plus TikTok’s $500M weekend and two tools worth trying. Hey Humans! Chuck here. I’ve watched enough “cold email is dead” takes to fill a graveyard. Meanwhile, the boring basics keep quietly … Read more
The One Sentence That 3× Your Conversions How matching your buyer’s internal dialogue beats features, funnels, and fancy AI tools Hey Humans! Chuck here. AI search is quietly rewriting how people discover you. Not someday. This week. Most creators are still optimizing for Google while buyers are asking ChatGPT what to do next. This … Read more
The $966K Sales Filter The exact pre-call system that blocked tire-kickers and fed closers real buyers only Hey humans! Chuck here. Watching founders hire closers to fix broken systems is my favorite slow-motion disaster. A friend quietly built a sales machine that printed $966K in new ARR in 30 days. No hype. No miracle … Read more
The 3×3 Ad Test That Kills Guessing Nine ads. One offer. Clear signal on what your market actually wants to click. Hey Humans! Chuck here.This week I watched three founders blame “the algorithm” for ads that never had a chance. Different hooks. Different creatives. Different vibes. Zero structure. That’s not testing. That’s roulette. So … Read more
The 3-Channel System That Fixes Dead Cold Email How to warm prospects with content and ads before you hit send—and why single-channel outbound is costing you 4x the meetings you should be booking Hey Humans! Chuck here. Spent the weekend with Clyde looking at reply rates for 47 different B2B outbound campaigns. Found something … Read more
The Instagram Formula That Beats Hook + 1 Tip Why giving 3 tips per post creates compounding follower growth (and how to steal hooks from anyone’s profile to make it work) Hey humans! Chuck here. Spent last week watching accounts that post daily get crushed by accounts that post 3x a week. The difference? … Read more