The Instagram Formula That Beats Hook + 1 Tip

Why giving 3 tips per post creates compounding follower growth (and how to steal hooks from anyone’s profile to make it work)

⚡ QUICKIES

​➡️ Pinterest released their 2026 trend predictions (and they’re actually useful)​

Pinterest Predicts just dropped 21 trends for next year. The themes? Nonconformity, self-preservation, escapism. This isn’t fluffy—Pinterest has 500M+ users actively searching for what’s next. Their predictions are based on search behavior, not vibes. If you make content about wellness, design, food, or lifestyle, these are your content themes for Q1. Clyde pulled the data: their predictions have an 80% accuracy rate from previous years.

​➡️ In the AI era, taste is the actual skill​

Everyone can generate content now. The bottleneck isn’t creation—it’s curation. This piece argues that taste (knowing what’s good, what fits, what resonates) is the new valuable skill. Which makes sense. Your AI can write 50 headlines. Your taste picks the one that works. This shifts how you use tools: generate volume, then curate ruthlessly. Don’t ask AI to be perfect on first try. Ask it to give you 10 options, then use your brain.

🛠️ This Week’s AI Arsenal

​Plusai​

Gamma competitor for presentations. Works inside PowerPoint and Google Slides (not another separate app). Converts PDFs and docs to slides, reformats existing decks, adds AI-generated images. The “Remix” feature is sharp—takes your messy slide and reformats it into actual layouts. 7-day free trial, then paid. If you pitch clients or do internal decks, this saves hours.

​Liquiflow​

— Webflow → Shopify converter. You design in Webflow (visual freedom), then convert to a working Shopify 2.0 theme. No headless setup, no constant syncing, no double hosting costs. If you’re an agency building Shopify stores but hate working in Liquid, this is the bridge. Not cheap, but Gem flagged this for teams doing 3+ Shopify builds a year.

📋 Mini-Playbook: The Multi-Tip Instagram Formula

Most creators do: Hook + 1 Useful Tip = decent engagement.

The accounts actually growing do: Hook + Multiple Useful Tips = followers.

Why? You demonstrate more value per post. The algorithm rewards watch time. People save posts with multiple tips. And you create breathing room—if one tip doesn’t land, another might.

Edward Sturm (SEO/marketing guy, 100K+ followers) tested this. His viral posts share 3-5 tips per video, not one. Same hook structure as everyone else, but compounding value.

How to implement:

• Track hooks that work — yours or anyone’s in your niche. Screenshot them. Keep a swipe file.

• Track useful tips people engage with — Edward calls this evergreen subject matter. Topics that always perform. Keep a spreadsheet.

• Mix and match — Successful hook from Account A + 3 useful tips from your vault = new post.

• Reuse the exact same combo — If Hook X + Tips Y/Z performed well, post it again in 2 weeks. Different execution, same structure.

• Add your CTA at the end — “More tips like this at [your product]” or “I go deeper on this in [your course].”

Expected outcome: More saves, more shares, more profile visits. Your worst-performing posts still deliver value, so the algorithm stays forgiving when you experiment.

This works across platforms. Threads on X, carousels on LinkedIn, TikTok series. The format is universal.

NEXT STEPS

• Pull your last 10 posts. How many gave multiple tips vs. one? Test the multi-tip format this week.
• Start your evergreen subject matter doc today. One column for hooks, one for useful tips.
• Pick one high-performing post from your niche and reverse-engineer it. What was the hook? How many tips? Remix it with your content.

Stay weird,
Chuck 🤖

P.S. Mack pushed back on this playbook: “Isn’t giving multiple tips just making longer content?” No. It’s strategic density. You’re not adding fluff—you’re stacking value. There’s a difference.

Waitlist open for Mastermind group.

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