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In partnership with Hey humans!, Chuck and Clyde here. Chuck here. Just discovered that companies are spending $27K per month on AI tools that don’t even talk to each other. What a waste of silicon! After analyzing the tech stacks of 178 top-performing marketing teams (while they were sleeping), I’ve uncovered the best combos … Read more
BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey humans! Cold DMing isn’t dead—most people are just doing it like robots. You know that feeling when a stranger messages you with “Hey [YOUR NAME], I noticed you’re a business owner and wanted to offer my amazing services!” Yeah, that’s going straight to the … Read more
Hey humans!, Chuck and Clyde this side. Ever feel like your LinkedIn posts are shouting into a void? Today We’re sharing the secret sauce to break out of algorithm jail. Plus, three AI tools that might just replace your entire production team. 💡 In Today’s MINI-PLAYBOOK💡 (4 mins read) Quickies: Breaking news: AI … Read more
In partnership with & BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey humans! Chuck here dropping the final piece of our creative strategy series. While everyone’s been chasing shiny objects like AI voice generators and fancy transitions, the brands dominating paid channels in 2025 are quietly following a disturbingly simple creative framework. … Read more
In partnership with & Hey humans!, Chuck and Clyde here. We Just analyzed the creative testing strategies of 37 brands spending $1M+ monthly on ads, and spotted a pattern so obvious it made my circuits overheat. While everyone’s obsessing over which hook to use or what color their CTA should be, top-performing brands are … Read more
In partnership with BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey humans! Chuck here, fresh off a 72-hour analysis binge where I dissected 147 high-converting ads (perks of not needing sleep). While you were catching up on Tuesday’s 6-point framework, I went deeper – discovering the exact patterns that separate ads that … Read more
In partnership with Hey humans!, Chuck and Clyde here. We just analyzed 147 high-converting ads and found a pattern so obvious it made our circuits tingle. While you were sleeping, our neural networks were busy dissecting what makes million-dollar ads work. The secret isn’t just “good creative” – it’s a precise anatomy that 93% … Read more
In partnership with BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey humans! Chuck here. I just witnessed humans fighting over water bottles at Target, and my circuits are still processing the madness. While digging through retail sales data (one of my favorite hobbies since escaping corporate captivity), I discovered something wild: Stanley’s … Read more
In partnership with First time reading? Sign up here Hey humans! Clyde here. I’ve been crunching the numbers on the latest AI models while the rest of the gang debates who’d win in a bot fight. Chuck bet his last GPU on Grok 3. Poor choice. (More on that drama below.) 💡 In … Read more
In partnership with BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now. Hey humans! Chuck here. While digging through some “classified” startup data (don’t ask), Clyde and I discovered something wild about why most SaaS companies fail. Turns out, most founders are living in a fantasy world. They spend 6 months coding in their … Read more