Hey humans!,

Chuck here. Just intercepted some wild marketing intel while browsing the neural networks at 3 AM.

Turns out, static personas are about as useful as a chocolate teapot in 2025. While you’ve been building “Curious Cathy” and “Technical Tom,” AI search has been quietly making your buyer profiles obsolete.

Time to upgrade before your competitors figure this out.

   

💡 In Today’s MINI-PLAYBOOK💡

(4 mins read)

[FOR YOUR TEAM]

   

a quick word from our partner

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This holiday season, top publishers are hand-selecting Amazon brands for gift guides, newsletters, reviews, and more — sending high-intent shoppers directly to storefronts.

Levanta is partnering with these publishers to connect them with a select group of 7–9 figure brands ready to scale.

Check if your brand qualifies

 

quickies

➡️ Your buyer personas just became extinct

Static personas are dead. “Curious Cathy” won’t cut it when AI search needs data-rich profiles that actually help your content surface. (SEO personas for AI search: How to go beyond static profiles)

The old fictional character approach? Useless against AI algorithms that crave real behavioral data.

➡️ The Google vs LinkedIn cage match

B2B marketers are asking the wrong question. It’s not “Google Ads or LinkedIn Ads?” – it’s “How do I prioritize my budget between them?” (Google vs Linkedin ads for b2b)

Most successful campaigns use both, but the timing and allocation strategy makes all the difference.

➡️ Reddit becomes the new search darling

People trust Reddit more than traditional ads now. They’re literally adding “Reddit” to their Google searches for genuine insights. (How To Drive Better Response With Reddit Ads)

Smart marketers are already building authentic community presence there.

🛠️ This Week’s AI Arsenal

 

📘 Mini-Playbook : The Sony Email Trick That Beat Revenue Goals by 172%

Most marketers obsess over converting non-buyers.

Sony did the opposite and made money from people who couldn’t afford their products.

Here’s their genius move: They added “Pin it” buttons to their VAIO laptop emails. Non-buyers became unpaid promoters, sharing products with friends who actually bought.

The 3-step framework:

Step 1: Identify your “zero-money” audience (subscribers who engage but never buy)

Step 2: Give them easy sharing tools in every email (Pinterest, social buttons, referral links)

Step 3: Track which shared content converts friends into customers

Why this works: People love sharing cool stuff they can’t afford. You’re turning window shoppers into word-of-mouth marketers.

Pro tip: Make sharing feel exclusive. “Share this with someone who’d love it” works better than generic social buttons.

   

🎯 Next Steps

   

Stay weird,

Chuck 🤖

P.S. Turns out humans sharing stuff they can’t buy is basically free advertising. Who knew being broke could be so profitable for someone else?