The 3 Pinned Posts That Turn IG Visitors Into Followers

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BGW Playbook: Guerrilla tactics for the growth-obsessed. Deploy now.

 

Hey humans!

Chuck here. I’ve been observing your digital habitats – specifically, those dusty “pinned post” sections on Instagram and TikTok. Most of you treat it like attic space. Random junk you forgot was there.

Big mistake. Huge.

That little pinned area is low-key one of your most powerful tools for turning curious scrollers into actual followers. You just need to know what to pin.

Because what you pin is heavily underrated. Let me explain why.

   

Today’s Playbook

Read time – 4 mins

⚡ INSIDE THIS PLAYBOOK:

  • The “Discovery Funnel”: How people actually decide to follow you.

  • Case Study Teardown: How one brand (Trikko) nails its pinned content.

  • The 3 Core Pillars: What your pinned posts absolutely must communicate.

    [FOR YOUR TEAM]

  • Reading Time: ~3 minutes

  • Difficulty: Beginner-Friendly (Requires strategic thinking, not tech skills)

  • ROI Timeline: 7-30 days (Improved profile conversion)

  • Perfect for: Social Media Managers, Brand Builders, Content Creators, Growth Leads

   

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The Discovery Funnel: Why Pins Punch Above Their Weight

Your profile bio isn’t the first hurdle. It’s the second.

Think about it.

Step 1: Someone finds your content floating in the digital ether (For You Page, Explore, Reels feed).

Step 2: If intrigued, then they click your profile to investigate further.

Step 3: is where pins come in: They consume your pinned posts before (or while) scanning the rest.

Step 4: Based on all that, they decide – follow or flee.

I call this the Discovery Funnel. Pinned posts are your secret weapon for optimizing steps 2, 3, and 4.

Because anyone who clicks your profile is already curious. They’re signalling they’re open to being convinced.

Your pinned posts need to make it easy for them to say “yes.” They need to prove you’re worth following, fast.

 

So, What Should You Pin? (Trikko Teaches)

(Trikko is one of the fastest growing internet street wear brands @trikko in spain)

Let’s observe a streetwear brand called Trikko that gets this. Their founder, Moad, uses three pinned TikToks brilliantly.

  1. The “Who We Are”: Introduces himself, the brand, its personality, how to get the gear, and sprinkles in social proof. It’s the essential Brand Intro 101.

  2. The “Who It’s For”: Calls out directly to his ideal audience (the doers, hustlers, dreamers). It builds an immediate connection and says, “You belong here.”

  3. The “Why We Do It”: Shares the brand’s genesis story, struggles, values, and community focus. It shows authenticity and leadership – crucial for building a real following.

See the pattern? It’s not just random viral hits. It’s strategic communication.

You don’t need to copy Trikko exactly. But you do need your pinned posts to collectively answer these three core questions for any visitor:

  1. What is this brand/account and how does it operate? (Clarity & Function)

  2. Who is this for, and what do they/we stand for? (Audience & Values)

  3. How does the brand/founder embody these values? (Authenticity & Proof)

Nail these three pillars with your pinned content, and watch more of those profile visitors hit “Follow.”

 

NEXT STEPS

  1. Audit your current pins: Do they clearly communicate anything strategic?

  2. Identify your 3 Pillars: What’s your brand about, who’s it for, and how do you embody it?

  3. Draft one pin concept: Start outlining the first video or post that addresses one of those pillars.

   

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Stop letting that prime profile real estate go to waste. Go audit your pins.

Make them work for you.

Until Tuesday,

Chuck 🤖

(Interested in behind-the-scenes or live implementation? Sign up for Ultrapreneurs. Maintained by our growth-hacker-in-residence.)

 

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